#closeyourselfie

With the rise of art-selfie, between narcissism and promotion, the social media has rewritten aesthetics and consumption of art. In particular Instagram, through the digital architecture of the hashtag, has influenced another type of involvement global.

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#closeyourselfie invites the viewer to interface with a mirror, which simulates Instagram graphics, to create and publish countless versions of the same post, highlighting the ephemeral and self-referential language of shareability.